C’est la Vie Jewellery was born in Alliston, Ontario in 2024, founded by Deanna Newman, a GIA Accredited Jewellery Professional with over a decade of industry experience. What started as a small-town passion for beautiful, meaningful pieces has grown into a boutique dedicated to modern bridal, custom engagement rings, and curated everyday sparkle.
We believe jewellery should feel personal. A story you carry. A moment you celebrate. That’s why we work with both lab-grown and natural diamonds, focus on ethical sourcing, and offer custom design for those who want something truly their own.
Small town roots and big sparkle here in the heart of Alliston. C’est la Vie Jewellery is here to help you treat yourself, honour your milestones, and bring your dream piece to life , one thoughtful detail at a time.
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